Football is one of the American’s favorite sports. More than 165 millions of people watched this year’s super bowl game. It was the largest number of people watched super bowl games so far. According to the research of nfl.com, more than 3million people bought a new and better TV set just to watch this year’s super bowl game. It shows how much Americans like football. When lots of people watch TV, it is equal to a chance for advertisers. It cost 100 million dollars per second to broadcast a commercial between breaks. It is much higher than the regular advertising price. People would wonder if it’s really worth to pay that much money to advertise. The answer is “Yes.” Through the super bowl commercials, companies make lots of profits. More people watching commercials means more people know their companies or their products. Nobody would buy their products if they do not know what their products are. Nowadays information is a very important source for customers. Due to the development of the internet, it’s not hard to research about the products people saw on commercial. It does not matter whether they actually buy the products or not. More people know the products and although they don’t buy them now, the possibility for them to buy those products is much higher than they saw the commercial. That’s how companies make profits through their commercials.
